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Slashdot Struggles to Remain Relevant in The Social Web |
by Team  Read Write Web 07.29.2010 09:19 |
Earlier today we published an analysis of the top traffic drivers in social media, based on data from Web analytics company Woopra.
See more: http://blodic.us/technology/slashdot-struggles-to-remain-relevant-in-the-social-web-48-0.htm
The biggest traffic driver was StumbleUpon (51%), followed by Digg (30%), Hacker News (12%) and Reddit (5%). Surprisingly, tech news community Slashdot was not in the list of top referrers. In fact, according to Woopra CEO John Pozadzides, Slashdot "drives close to 0% of traffic to the sites Woopra measures." (emphasis ours)
Why is Slashdot almost irrelevant to the social media community? It used to be the biggest driver of traffic to tech web sites, but now it hardly delivers any traffic at all to them. We explore some of the reasons, including input from our own community.
Much of the reason why Slashdot isn't impacting the social Web community is its focus on heavy duty tech. Slashdot's byline is "News for nerds. Stuff that matters." That captures not just who its core audience is (nerds), but its attitude to what is newsworthy (only stuff that "matters" to technical people). Slashdot founder Rob Malda wrote on his web site that typical topics include "Linux, Open Source Software, Legos, Games, Star Wars, Science [and] Technology."
Slashdot is targeted to engineers and programmers - and makes no apologies for it. However this relatively narrow focus means that Slashdot has not grown to have broader appeal, like StumbleUpon and Digg. |
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