Marketers

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Please Don't 'Like' This Post (And I Really Mean It This Time)

Editor's Note: This is the last installment of a 3-part series covering Len Kendall"s abstinence from the Like button for a month.


If you haven't been following along, in April I decided to commit myself to a simple behavioral experiment.

New 'Social' Businesses Want To Know All About You. No Thanks!

Marc Benioff, Salesforce.com's hyperbolic CEO, has been telling anyone who will listen that the "sudden convergence of cloud, social and mobile spheres" is forcing - and allowing - companies to connect with customers in new ways, and to listen with an intensity never before possible.

Starbucks: How NOT To Sell A Coffee Maker

I occasionally pick on Starbucks because they tend to be such good marketers. They have built an amazing brand, and use sensory and emotional marketing appeals very well. But, once in a while they swing and miss.

YouTube Finally Makes Some Videos 'Shoppable'

Marketers have long been experimenting with "shoppable" videos, partnering with third-party technology providers to allow viewers to click on, say, a handbag in a music video or a lipstick in a makeup how-to to pull up product information and even make a purchase.

What Does a 'Custom Activation' Actually Look Like?

Sometimes a phrase brings two words together, and the combined definition is more meaningful than the sum of the parts. Thus is so with "custom activation," a recent favorite of both marketers and PR folks.

Will Facebook Go Out With A Bang?

Between 1994 Yahoo! dominated the consumer Internet industry and much of the world"s attention.

There's Already A GitHub For Business, And It's Called "SlideShare"

SlideShare, a hub for online presentations that LinkedIn acquired a year ago, just crossed a milestone: Its users have uploaded a total of 10 million presentations.

Why Pinterest Could Be Worth Far More Than $2.5 Billion

Pinterest is a three-year-old start-up with what is rumored to be no revenue to date. Zero. In fact, by all accounts, it hasn"t even attempted to generate revenue yet.

Localytics Adds Features To Complete The Picture For Mobile App Developers And Marketers

Boston-based Localytics is fleshing out its mobile app analytics and marketing platform in a major way today with a variety of new features to help not just with customer acquisition, but also with monitoring and maintaining customer relationships over the lifetime of an app.

Zach Braff: Man of the People or Horrible Person?(Neither)

Emmy winning writer/director/producer Ken Levine went after Zach Braff today in a blog post about the actor's recent foray into crowdfunding.